BDRC Continental is the UK’s largest independent research consultancy. We have built an unrivalled reputation as a full service consultancy, using the strap line “providing intelligence” to underscore our commitment to delivering market-leading research that clients can rely on for their decision making.
Our Vision is to be acclaimed as a leading service sector focused market research group, based in the UK but with a global reach.
Our Mission is to enable progressive service sector organisations to make better business decisions, through the effective delivery of consumer and market insights, derived primarily from survey research.
We Position ourselves as the market research group trusted with clients’ most important work - a totally reliable yet innovative ‘best in class’ provider of customer and market insight, analytics and tools to inform the business planning process.
BDRC Continental is now a dominant player in our specialist sectors and a one-stop shop for research buyers. We are renowned for our ability to add value to our clients' businesses by bringing insights from multiple markets to the research, including financial, hotels, meetings & hospitality, culture & leisure, media & advertising, tourism, travel & transport, internet & telecoms and government & not for profit.
Our cross-disciplinary approach enables us to provide intelligence that is informed by a deep understanding of the client’s issues and the wider market context.
We now offer an expanded range of services all under one roof including viewing facilities, advanced analytics, all forms of data collection, including a national field force and e-reporting and Business Opinion Omnibus.
We count numerous blue chips, government agencies and not for profit organisations amongst our clients. BDRC Continental is dedicated to providing our clients with excellent service throughout the research process - that’s why our clients keep coming back to us.
We don’t claim to be experts in everything - we stick to what we excel in. We do lay claim to deep expertise across a number of sectors.
Through our trans-sectoral work we have developed industry-leading research programmes in several research specialisms.
The company is led by Dr Cris Tarrant, formerly co-founder and CEO of BDRC.
BDRC Continental is quality accredited (ISO 20252) and company members of the MRS (Market Research Society).
Most of our staff are members or associates of the MRS. See the MRS Code of Conduct to which we subscribe.
On a historical note, the company was started in 1991 as Business Development Research Consultants. BDRC bought Continental Research in 2008 and the name was subsequently changed to BDRC Continental.