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Social Media Monitoring

By monitoring online conversations, you can gain valuable insight into what consumers really think about your brand.

Whether you need to gauge consumers’ reactions to your latest launch, build relationships or manage your online reputation, our Social Media Monitoring tool enables you to:

  • Understand what consumers really think – find out what people are saying about your brand, product or service

  • Talk to your consumers – encourage brand advocacy and drive sales

  • Manage your reputation – engage directly with positive and negative influencers

 

We monitor user-generated content: blogs, wikis, Twitter, photo/video sharing sites, forums and social networks to discover what consumers are saying about you. With results being analysed by location, gender, age, date and sentiment, you have a clear picture of who’s talking about you, and what’s being said.

We have been working with a number of major visitor attractions to help them understand their ‘hot topics’ being discussed in social media. For example:

  • What are the highlights of the visitor journey?

  • What ‘makes’ or ‘mars’ a visit?

  • Which aspects of a visit have generated a particular buzz?  

 

In February 2011 we attended the Internet Advertising Bureau (IAB), where we presented the findings of our recent Social Media Monitoring research into McDonald's and the hugely popular social game, Farmville.

At its peak, Farmville had nearly 84 million monthly active users. Audiences this big are attractive to advertisers, and we wanted to look at the collaboration of one of the biggest social games in the world with one of the biggest brands in the world.

Ahead of carrying out more quantifiable research in this area, we conducted some initial social media analysis of the McDonald's promotion within Farmville to gauge some of the issues surrounding branding within social games.

If you would like to read more about this research, read our paper, Brands in Social Games, What the Gamers Say.

Social Media Monitoring helped illustrate the success of a Music / Food Festival at Jimmy Doherty's farm in September 2011.

Following a quantitative face-to-face survey at the Harvest at Jimmy's Festival, we undertook a Social Media Monitor Analysis to see whether the online 'buzz' around the festiva mirrored what respondents had said to its interviewers at the event.

If you would like to read more, have a look at the case study: Jimmy's Festival - Social Media Monitor.