Communication of the brand and its values is an integral part of the development process for any brand.
Our pages on Brand Communications provide more details on how we work with clients on their communication strategies.
We have particular experience in applying research techniques that contribute to the resolution of corporate brand identity dilemmas and the creation of powerful brand identities.
Examples of our work include the following scenarios:
Brand switching and re-naming
Master/parent brand endorsement
Portfolio/umbrella brands and brand hierarchies
Brand logo development and re-fresh
Use of category descriptors and taglines to support brands
We have developed our own suite of investigative tools – the Corporate Identity Matrix – to explore specific identity design identity elements, such as colour, texture, font, holding shape and iconography.
Clients that have worked with us in the development of brand and product identities are as diverse as the likes of TNT, eBay, The Ramblers Association, Nationwide, Dunhill and Radisson.