BDRC Continental helps clients identify their most valuable customers, understand the drivers of satisfaction and customer loyalty and to prioritise change for bottom line impact.
Customer experience management (CEM) is about more than just research.
BDRC Continental helps its clients address important aspects of CEM
Evaluate the customer's experience
Determine the ‘ideal’ service
Instigate organisational cultural change
Track standards and performance
Integrate customer feedback with other relevant customer-level data
An article in Harvard Business Review in 2010 Stop Trying to Delight Your Customers kicked off industry-wide debate about customer effort.
We investigated the importance of customer effort in retail service environments. The results were not as you might expect, and Marketing Week wrote it up in 'Ease the Customer Down the Aisle' (www.marketingweek.co.uk).
For more information, please contact:
Caroline Ahmed 020 7400 1011
Matt Costin 020 7400 1004
Mark Long 020 7400 1016.