In a challenging economic environment leisure activities need to fight harder for their share of discretionary spend and leisure time.
Whether operating in health and fitness or eating and drinking out sectors, focused on extreme sports or recreational pastimes, outdoor or indoor pursuits, the need to maximise participation has never been greater.
Knowing how best to deepen audience engagement, ensuring your business or organisation is chosen over others is fundamental to sustainable success.
BDRC Continental's goal is simple: To help clients better understand their audiences and develop propositions that optimise market participation. Our research informs business planning strategies and has helped clients maximise their revenue potential.
Combining leisure sector expertise and advanced analytics, using our own sector benchmarks and the full range of primary research techniques, we assist with:
Market sizing and segmentation
Product and service development
Loyalty and membership programmes
Online and offline advertising and communications effectiveness
Need up-to-date insights on UK tourism trends in 2014?
Sharpen your tourism and travel marketing knowledge with our three dedicated reports:
- Tourism trends
- Holiday communications trends
- Visitor Attraction communications trends
For more information, visit the Holiday Trends 2014 web page.