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Culture & Leisure

Culture and leisure is one of the most rapidly evolving service industries.  Word of mouth has always been influential within the sector, but with the advent of social media it can now make or break an organisation.  Therefore it is critical to understand the attitudes and behaviour of your customers and audiences, ensuring that your organisation stays one step ahead of the market.

We have a proven track record for delivering thoughtful insights, enabling our clients to take business decisions with confidence.  Based on top quality research, your dedicated Director-led account team will work with you every step of the way. We can advise on research approaches that best meet your needs, manage the research process itself and most importantly, use their in-depth knowledge of your sector to ensure that findings have practical application within your organisation. 

We support the sector by speaking at conferences, publishing papers, and regularly present at the Museums and Heritage Show and Visitor Attractions Conference (which we have sponsored every year since it began).

This year, we're holding a seminar on The Power of Benchmarking and the Visitor Experience, at the Museums and Heritage Show. Presentation materials to be made available soon.

What our clients say

"The insights gained through our partnership with BDRC have been invaluable.  The confidence of knowing that our decisions are underpinned by robust research – both qual and quant – enables us to plan for the future with certainty.  BDRC are a pleasure to work with – professional account management; in-depth understanding of required outcomes; clear presentation of results and recommendations."
Sarah Marfleet, Membership Marketing Manager, Royal Horticultural Society

Fundraising Verdict

Fundraising Verdict

Fundraising Verdict for the Culture and Leisure Sector 
is the only dedicated report bringing comprehensive, affordable insight into supporter motivations and ways to strengthen supporter engagement.

Contact

Please feel free to get in touch for more information.

Contact one of the team.

 

With budgets ever-tightening across the sector, it is vital to maximise the return on investments made by your organisation.

Through bespoke research or cost-saving, multi-client studies investigating hot topics relevant to your market, BDRC Continental enables clients in the culture, heritage and arts arena effectively to meet  their strategic, social, operational and communications goals. 

Using the full range of quantitative and qualitative techniques at our disposal, our expertise, research specialisms and sector benchmarks, we tackle issues impacting upon culture, heritage and the arts, including:

Advertising and Communications Effectiveness  

Market & Visitor Segmentation

Membership & Fundraising Research

Visitor Research 

Economic Impact Assessment

Exhibitions & Events Assessment

Stakeholder Consultation

Website Evaluation 

 

The bar is continually being raised in terms of what visitors expect from their visitor attraction and destination experiences – before, during and after their visit.  As well as being emotionally, intellectually and physically engaged throughout their experience, they also expect the hygiene factors to operate smoothly too.

Every year BDRC Continental provides research-based insight to well over 100 UK attractions to understand motivations and expectations and ensure that these are effectively delivered. From this we developed BDRC Continental Visitor Benchmarks  across a host of visitor profile, behaviour and experience measures, enabling you to set your own results in the context of the wider sector.

Our portfolio includes organisations from the heritage, museums and galleries, gardens, wildlife, nature and leisure sectors.  We have worked alongside many of these attractions for several years, setting results in the context of the market by using our expertise in tourism and travel research  and helping them adapt to the ever-changing marketplace.

 

 

In a challenging economic environment leisure activities need to fight harder for their share of discretionary spend and leisure time.

Whether operating in health and fitness or eating and drinking out sectors, focused on extreme sports or recreational pastimes, outdoor or indoor pursuits, the need to maximise participation has never been greater.

Knowing how best to deepen audience engagement, ensuring your business or organisation is chosen over others is fundamental to sustainable success.

BDRC Continental's goal is simple: To help clients better understand their audiences and develop propositions that optimise market participation.  Our research informs business planning strategies and has helped clients maximise their revenue potential.

Combining leisure sector expertise and advanced analytics, using our own sector benchmarks and the full range of primary research techniques, we assist with:

  • Market sizing and segmentation

  • Estate planning

  • Product and service development

  • Pricing

  • Loyalty and membership programmes

  • Brand strategy

  • Online and offline advertising and communications effectiveness 

 

Taste of the Nation is BDRC Continental's new, regular survey providing insight into consumers' expectations of how their going out behaviour will change. This indispensible tool equips the eating and drinking industry with the necessary insight to make better informed business planning decisions in today's challenging environment.

Working in partnership with the Tourism, Hospitality and Leisure Team at Deloitte, our new survey explores the trends we believe will shape the future of this market.

Read more on Taste of the Nation.

Need up-to-date insights on UK tourism trends in 2012?


Sharpen your tourism and travel marketing knowledge with our three dedicated reports, available this February:

  • Tourism trends
  • Holiday communications trends
  • Visitor Attraction communications trends


For more information, visit the Holiday Trends 2012 web page.