Arts, Culture and Heritage organisations are increasingly focussed on the generation of low and medium level giving by the public.
To help organisations tap into this market and maximise returns on their fundraising activities, BDRC Continental is launching the groundbreaking report:
Fundraising Verdict for the Culture and Leisure Sector - £250
This comprehensive* report traces the Supporter Journey from early motivation through to deepening engagement and lifetime support. It makes clear to organisations the most effective media channels and messages along the way.
The report reveals the five critical supporter segments based on life values and the influence that these have upon supporter decision making. In addition, it throws light on:
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Profile of low and mid level donors
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Initial motivations to support
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Which triggers of communication stimulate support (media and messages)
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How to strengthen donor engagement to encourage lifelong support
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The role of ‘visit experiences’ in the donor journey
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Engaging methods of support
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Ongoing communications – what do supporters want and how often?
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The importance of understanding the organisation’s cause in driving engagement
To order your copy of the report for £250 or discuss how it might help your organisation, contact:
Amy Davies
0207 400 0382
Steve Mills
020 7400 0381
*Based upon a programme of qualitative focus groups and quantitative research among low and mid level donors to almost 1,000 organisations within the culture and leisure sector.
