Experience
Intensity
is a new customer experience brand benchmarking and evaluation tool for the
going out sector, developed by BDRC Continental and running within each edition
of Taste of the Nation from 2012.
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The
Experience Intensity evaluation process delivers a single, composite
score out of 100 from which sector operators can effectively benchmark customer
experience
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This
meaningful score is the latent variable representing the real underlying
quality of experience currently delivered to UK consumers, incorporating in correct
proportions, all the key ingredients contributing to each going out occasion.
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It
provides diagnostic information to help individual brands better invest finite
resources for business growth.
In
the current edition of Taste of the Nation, table service operations of almost
50 branded pubs, bars and restaurants have been evaluated. Download
PDF file for executive findings preview.
Contact Max Clapham 020 7400 0385 or Jon Young 020 7400 1010
