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Hotel Guest Surveys

BDRC's syndicated Hotel Guest Surveys are unquestionably the key source for brand performance and customer insight in the hotels sector, giving subscribers the unique opportunity to assess their brands across all major markets with up to 20 years of historic data available.

With 15,000 interviews in over 40 markets, the global breadth of  BDRC Continental's Hotel Guest Survey is unparalleled. The advantage of syndicating these surveys is that cost is shared across a number of clients, making these surveys significantly more cost-effective than commissioning proprietary research.

For more information, please download the 2012 Hotel Guest Survey prospectus.  If you are interested in a survey specific to the luxury tier, please click here to download the Croesus Project prospectus.

Alternatively, you can contact Tim Sander  (020 7400 1021), Matt Costin (020 7400 1004)  or Jude Bissert  (020 7400 0388)

Industry Expertise

Market sizing provides accurate, reliable information about the size of the hotel market in a particular territory.  Gathered from a nationally-representative sample, this allows you to assess the size of the business opportunity in terms of adult room nights

  • Gender and age breakdowns

  • Relevant statistics for target markets

  • Assess opportunities and potential

  • Discover where you out-or-underperform the market relative to size, distribution and inventory.

Learn how the marketplace perceives your brand relative to your competitors to drive understanding of your strengths and weaknesses.  Demonstrate the health of your brand to attract and secure investment.

  • Brand Health Index ranks your performance against your competitor set

  • Competitor brand market intelligence

  • Benchmarking to achieve business objectives through measuring brand performance in one or several markets

  • Brand position in current and potential markets

  • Brand imagery; what traits do guests associate with your brand?

  • Preference and avoidance - which brands are customers' favourites

Assess the structure of the markets in which you operate, understanding the bases upon which travellers make buying decisions and their preferred methods of engagement:

  • Understanding of market variations in travel and booking behaviour

  • Reasons for and purposes of stay

  • Profile your customers, understand their habits and preferences

  • Assess engagement with social media, smartphone apps and other new developments

  • Adjust or develop products and services

  • Discover what drives preference (or avoidance) 

What would you ask 15,000 regular hotel guests who travel for business, leisure or both?  Subscribers can add confidential questions to our Hotel Guest Survey, receiving our analysis of the results and a separate report document.

  • Bespoke questions, unique to your brand

  • Assess a new concept,

  • Analysis of results by BDRC Continental’s specialist team

  • Data from confidential questions will not be shared with other subscribers