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Meetings Market Surveys

Which brands are maintaining their market positions and which are the powerhouses of the future?

BDRC Continental’s comprehensive Meetings Market Surveys provide you with a complete view of the meetings market alongside insight into specific areas, including;

  • Market profiling

  • Venue selection preferences and behaviours

  • Buyer needs

  • Market structure

  • Market demand

  • Marketing channels

  • Distribution

  • The role of the internet and social media

 

The surveys offer the following critical advantages

  • Unique insights into how changes in market structure and dynamics impact your business

  • Understanding of your brand’s current standing, performance and market positioning

 

Available for the UK, France and Germany (and other regions on request), these surveys are conducted using representative samples of three unique venue-buying segments: third party agencies, corporate organisers and association/NFP planners.

For more information, please download the 2012 Meetings Market Survey prospectus

Alternatively, you can email us on hotels@bdrc-continental.com or contact Matt Costin (0207 400 1004), Tim Sander (0207 400 1021) or Jude Bissert (0207 400 0388)

Industry Expertise

 

Learn how the marketplace perceives your brand relative to your competitors to drive understanding of your strengths and weaknesses.  Demonstrate the health of your brand to attract and secure investment.

  • Brand Health Index ranks your performance against your competitor set

  • Competitor brand market intelligence

  • Benchmarking to achieve business objectives through measuring brand performance in one or several markets

  • Brand position in current and potential markets

  • Brand imagery; what traits do guests associate with your brand?

  • Preference and avoidance, which brands are bookers’ favourites?

 

Assess the structure of the markets in which you operate, understanding the bases upon which travellers make buying decisions and their preferred methods of engagement;

  • Understanding of market variations in event destinations and booking behaviour

  • Profile your customers, understand their habits and preferences

  • Assess engagement with social media, smartphone apps and other new developments

  • Adjust or develop products and services

  • Discover what drives preference (or avoidance) amongst meeting bookers

  • Identify which segments respond best to distinct marketing messages

 

What would you ask 2,000 meeting bookers across corporates, agencies and associations?  Subscribers can add confidential questions to our Meetings Market Survey, receiving our analysis of the results and a separate report document.

  • Bespoke questions, unique to your brand

  • Assess a new concept,

  • Analysis of results by BDRC Continental’s specialist team

  • Data from confidential questions will not be shared with other subscribers