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Social Media Monitoring & Sentiment Tracking

PillowTalk by BDRC Continental makes it easy to monitor what your guests are saying online and gives you a more insightful way to analyse that data. Measure more accurately, respond more quickly, understand more intimately and enhance brand enchantment.  

With PillowTalk, you can harness the power of online content to make evidence-based business decisions, realise new marketing opportunities, set new benchmarks in guest service and CRM, engage meaningfully with guests, and understand how consumers perceive your brand.

Online conversations without context are just random chatter.  Contextualise your data by viewing social media data alongside brand health and operational performance metrics through our integrated, real-time dashboard.

To learn more, just email us on hotels@bdrc-continental.com or contact Matt Costin (020 7400 1004),  Tim Sander
(020 7400 1021)  or Jude Bissert  (020 7400 0388)

The PillowTalk Process

Industry Expertise

Monitor the volume and sentiment of online comments about your brand or hotels in real time and identify trends over time. Identify your potential brand champions – the key influencers to whom your consumers listen.
Identify and respond to questions and comments quickly and engage in meaningful dialogue to create positive relationships with key influencers.
  Capture and aggregate quantitative data on a corporate, brand or individual hotel basis. Understand the relationship between quantitative and sentiment data.
Connect this information to BDRC Continental’s proprietary market insight (via our Meetings Market and Hotel Guest Surveys) or your own service delivery performance (via our Customer Experience Management Programmes).
Get the insights you need to make tactical and strategic decisions at corporate, brand and hotel level. Create positive guest experiences, and a positive impact on your bottom line.