BDRC Continental has been working with some of the world’s leading media players, broadcasters and trade bodies for more than two decades.
Put simply, the team helps make media more accountable by evaluating advertising, measuring reach, segmenting audiences and analysing their behaviour. The team has expertise across the whole media market from TV, radio, press and outdoor, to interactive TV and online, to newer technologies including IPTV, video on demand and in-game advertising. In addition, a particular area of speciality is the assessment of the effectiveness of experiential marketing.
Whatever you want to know about how people consume media and advertising and its impact on their behaviour, BDRC Continental has the expertise to bring you closer to your audience.
For a number of key clients we have constructed benchmarking databases to produce campaign effectiveness norms. These benchmarking databases which span international, domestic and interactive red-button TV, radio, in-game advertising and experiential marketing allow the impact of individual campaigns to be put into context.
We view all our clients as long-term partners, relishing the opportunity to build lasting relationships by understanding your business. We believe this is why we have a client retention rate of over 90% and work with the biggest names in the sector.
Online research methods conference 2012
On 26th January 2012, Dave Chilvers and Tim Barber presented at the Online Research Methods Conference. The pair's paper, entitled 'From offline to online: Retaining quality while transferring an established survey', explored the key concerns and inhibitors to using an online methodology, and how to counter them to deliver high-quality, cost-effective results. They also compared online and offline results and discussed the need to establish a robust analysis procedure to take into account methodological differences.
If you would like more information on the event, contact Dave Chilvers, 020 7490 9111, or Tim Barber, 020 7490 9121. Alternatively, read the event's online programme.
Media Research Group Conference, Malta 3-6 November
At the 2010 MRG conference in Malta, BDRC Continental sponsored a panel discussion on piracy and presented the results of their latest research in this controversial area, and James has also written an article commnenting on the growing issue of piracy.
The MRG conference examined today’s constantly changing media environment with a view to what is challenging the future of communications. Leading industry figures presented and engaged in panel discussions to help understand the impact these media changes have on businesses and their customers.
For a copy of the conference presentation or if you would like more details, please contact James Myring.
Online news content
We are becoming more and more interested to see pay-walls emerging in the world of online news content so in November 2009 we looked at the monetisation of online content (particularly micropayments) at the MRS New Media conference.