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Tourism & Travel

Tourism is one of the largest and most undervalued industries in the UK, accounting for 9% of the UK GDP worth around £115 billion and supporting 2.6 million jobs.  With holidaying in the UK in vogue, this presents both an opportunity for domestic and inbound operators and a challenge for the outbound travel market.

BDRC Continental’s expertise spans the domestic, inbound and outbound markets.  We work regularly on behalf of national and local destination tourism organisations in development of tourism on strategic or marketing communications.  We also work with commercial operators to understand their customers and markets, helping them develop brand and communication strategies, products and services that meet customer needs and establish systems for monitoring customer experience.

We are equally at home investigating domestic or overseas tourism markets.  If you are a transport carrier we offer solutions tailored to your specific needs.  For more information, please contact one of the team.

Need up-to-date insights on UK tourism trends in 2012?


Sharpen your tourism and travel marketing knowledge with our three dedicated reports, available this February:

  • Tourism trends
  • Holiday communications trends
  • Visitor Attraction communications trends

For more information, visit the Holiday Trends 2012 web page.

With ‘word of mouth’ perhaps more critical within the culture & leisure arena than most sectors, we developed Grapevine, a tool that can trace word of mouth to its original communications source.  Many clients using Grapevine have seen previously undetected uplifts in the impact of their marketing and communications, with resulting increases in measurable ROI.

Our visitor research surveys have in-built communications modules which measure the relative impact of a comprehensive set of media – from guidebooks and leaflets, above and below the line advertising, PR to digital and social media.

 Within the travel and transport field, our approach is typified by our ongoing advertising and communications tracking work for Docklands Light Railway.

 BDRC Continental’s latest company-wide innovations in the area of Advertising and Communications are detailed within Our Expertise.

Website visitor profiling, needs assessment and web usability

With perhaps only a few seconds to capture the imagination of a visitor to your website, understanding the thoughts and feelings of these visitors is a critical input to the briefs for web designers and generators of content.

Whether you require an assessment of the look, feel and structure of your website in the eyes of visitors or a web usability study to test its functionality, we offer a solution for you. We have recently provided services in this area to several clients including English Heritage and The Science Museum.