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Tourism & Travel

Tourism and Travel Research


Tourism is one of the largest and most undervalued industries in the UK, accounting for 9% of the UK GDP worth around £115 billion and supporting 2.6 million jobs.  With holidaying in the UK in vogue, this presents both an opportunity for domestic and inbound operators and a challenge for the outbound travel market.

BDRC Continental’s expertise spans the domestic, inbound and outbound tourism and travel markets. 

We work regularly on behalf of national and local destination tourism organisations in development of tourism on strategic or marketing communications.  We also work with commercial operators to understand their customers and markets, helping them develop brand and communication strategies, products and services that meet customer needs and establish systems for monitoring customer experience.

We are equally at home investigating domestic or overseas tourism markets. 

For more information, please contact one of the team.

Need up-to-date insights on UK tourism trends in 2014?

Sharpen your tourism and travel marketing knowledge with our free annual UK report covering:

  • Tourism trends
  • Holiday communications trends
  • Online review sites
  • Travel brands

Read more on Holiday Trends 2014.

Read Jon Young's blog on the Holiday Trends findings over at BDRC Stories.



If you are a transport carrier we offer solutions tailored to your specific needs.

Transport Passenger Research

Website Evaluation

Website visitor profiling, needs assessment and web usability

With perhaps only a few seconds to capture the imagination of a visitor to your website, understanding the thoughts and feelings of these visitors is a critical input to the briefs for web designers and generators of content.

Whether you require an assessment of the look, feel and structure of your website in the eyes of visitors or a web usability study to test its functionality, we offer a solution for you. We have recently provided services in this area to several clients including English Heritage and The Science Museum.