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Tourism & Travel

Holiday Trends 2014
 

Tourism

Tourism is one of the largest and most undervalued industries in the UK, accounting for 9% of the UK GDP worth around £115 billion and supporting 2.6 million jobs.  With holidaying in the UK in vogue, this presents both an opportunity for domestic and inbound operators and a challenge for the outbound travel market.

BDRC Continental’s expertise spans the domestic, inbound and outbound tourism and travel markets. 

We work regularly on behalf of national and local destination tourism organisations in development of tourism on strategic or marketing communications.  We also work with commercial operators to understand their customers and markets, helping them develop brand and communication strategies, products and services that meet customer needs and establish systems for monitoring customer experience.

We are equally at home investigating domestic or overseas tourism markets. 

For more information, please contact one of the team.


Need up-to-date insights on UK tourism trends in 2014?


Sharpen your tourism and travel marketing knowledge with our free annual UK report covering:

  • Tourism trends
  • Holiday communications trends
  • Online review sites
  • Travel brands


Read more on Holiday Trends 2014.

 

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