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Holiday Report 2011

Sharpen your travel marketing knowledge with these four reports - available now.

Tourism Trends

In January 2011 BDRC Continental interviewed a representative sample of 1,008 UK internet users aged 20 to 64 years. Quotas were applied to ensure the sample reflected the demographic profile of the 31.8 million UK internet users aged 20 to 64.

The following areas are covered in the 2011 Tourism Trends report:

  • Overseas destinations seriously considered for main 2011 holiday

  • Type of accommodation required and the booking process

  • UK holiday destinations already booked / likely to book in 2011 (short and longer breaks)

  • UK holiday accommodation

  • Changing appeal of UK holidays

  • Attraction memberships and usage

 

Report comprises charts with interpretative commentary.  Detailed data tables are available on request.

Costs

Tourism Trends report only: £375
Communication and Tourism Trends report pack: 2 reports £650 (Save £100)
Price for all 4 reports: £850 (Save £400)

To order contact:
Steve Mills
020 7400 0381

Drop us a line – talking travel and tourism is what we do

 
Communication Trends

In January 2011 BDRC Continental interviewed a representative sample of 1,008 UK internet users aged 20 to 64 years. Quotas were applied to ensure the sample reflected the demographic profile of the 31.8 million UK internet users aged 20 to 64.

The following areas are covered in the 2011 Communication Trends report:

  • Effective communications media for stimulating holiday bookings, including the role of social media

  • Sources of information used to research destinations and plan practicalities

  • In depth analysis into the impact of different media on word of mouth (using our proprietary Grapevine tool)

  • Usage and applications of Smartphones and laptops on holiday

  • Usage of different mobile phone networks

  • Apps and social networking sites used on holidays

 

Report comprises charts with interpretative commentary.  Detailed data tables are available on request.

Costs

Communication Trends report only: £375
Communication and Tourism Trends report pack: 2 reports £650 (Save £100)
Price for all 4 reports: £850 (Save £400)

To order contact:
Steve Mills
020 7400 0381

Drop us a line – talking travel and tourism is what we do

UK Airports

In January 2011 BDRC Continental interviewed a representative sample of 1,008 UK internet users aged 20 to 64 years. Quotas were applied to ensure the sample reflected the demographic profile of the 31.8 million UK internet users aged 20 to 64.

The following areas are covered in the 2011 UK Airports report:

  • Usage and satisfaction rating of 16 UK airports by business and leisure travellers

  • Destinations travelled to

  • Airport shoppers

  • Views on airport security

  • Use of budget and scheduled airlines

  • Main 2011 Holiday destinations

     

Report comprises charts with interpretative commentary.  Detailed data tables are available on request.

Costs

UK Airports report only: £250

Price for all 4 reports: £850 (Save £400)

To order contact:
Colin Shaddick 
020 7490 9103

Drop us a line – talking travel and tourism is what we do

Cruise Market

In January 2011 BDRC Continental interviewed a representative sample of 450 people who either take or are likely to take a cruise.  All were interviewed online.  Quotas were applied to ensure the sample reflected the demographic profile of the cruise market aged 20 to 75.

The following areas are covered in the 2011 Cruise Market report:

  • Preferred choice of cruise line

  • Who will be taking a cruise in 2011/12

  • Influence of media and advertising in the holiday decision making process

  • Use of online and traditional media in researching holidays

  • Key aspects that influence type of cruise to take

  • Main 2011 Holiday destinations

 

Report comprises charts with interpretative commentary.  Detailed data tables are available on request.

Costs

Cruise Market report only: £250

Price for all 4 reports: £850 (Save £400)

To order contact:
Dave Chilvers
020 7490 9111

Drop us a line – talking travel and tourism is what we do