Our assessment projects inform one or more of the three principal stages in the lifecycle of an Exhibition or Event.
Our research informs the exhibition or event development stage, designed to gauge audience interest and knowledge about the subject. The outcomes inform overall goals, but particularly interpretation goals (including how the stories should be told) and desired learning outcomes.
Our research is also used to help develop the detailed exhibition components, such as the content and tone of the text, graphics and interactives. It is also used to guide the communication messages. Often, test designs are presented to the prospective audiences as part of this stage.
Following an exhibition or event, we measure its success to understand the extent to which its goals and outcomes were achieved. Did it deliver as intended? Summative evaluation may also included an Economic Impact Assessment.
For more information please contact Steve Mills (020 7400 0381), or Max Clapham (020 7400 0385).