Which airport came out on top when we measured passengers' satisfaction with 22 UK airports for the 2011 Airport report? London City Airport achieved the highest Net Promoter Score of all airports measured. If you want to find out why, download a copy of the report.
For over 20 years, BDRC Continental has worked at airports in both the UK and abroad.
Our qualitative and quantitative research looks at:
Airport advertising: Recall and message take out of specific campaigns running at UK and overseas airports
Improving the customer airport experience: Rating of retail outlets, automated check in machines, Wi-Fi and other services provided at the airport.
Business traveller experiences: The use of airline loyalty schemes. What communications, mobile, Wi-Fi, blackberry, etc. are used and could be improved? Press, TV and online consumption?
Customer loyalty schemes: Which loyalty schemes appeal and reasons. How much do they increase loyalty?
Airline campaign evaluation: Recall and shifts in attitudes arising from advertising and marketing campaigns and their impact on purchasing
Onboard literature: Readership surveys of in-flight magazines
Customer traffic counts and exit interviews.