BDRC Group Promotes Technology Director to Board
London, 2nd February 2012 – BDRC Group has today announced the appointment of Greg Berry to the Board of Directors of its operations business, Perspective Research Services (PRS).
Berry transfers to PRS from the Group’s agency and consultancy business BDRC Continental, where as Director of Technology he was the driving force behind the agency’s significant investment in technology solutions, including online reporting web portals, a bespoke mobile interviewing platform and the development of mobile devices in areas such as survey data, geo-location information and purchase behaviour.
As one of the UK’s largest market research call-centre and online operations conducting fieldwork internationally, Perspective Research Services has expertise in all aspects of data collection and analysis across the globe. Berry’s move centralises the Group’s technology resources and signals its increasing focus on adding value to client propositions through an industry-leading, dedicated technology solution.
Dr. Cris Tarrant, CEO of the BDRC Group, said: “Our investments over the past three years have given our clients a remarkable suite of research tools and real-time reporting technology. Greg’s move to the Board of PRS recognises the invaluable part he has played in this, and our focus on applying rapidly evolving technologies to the needs of the market.” Berry added: “I am delighted to be joining what is already a very forward-thinking, results-driven leadership team at the BDRC Group during this period of intense growth. I relish the opportunity to put technology innovation at the heart of the Group’s path to success.”
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About the BDRC Group
The BDRC Group comprises leading specialist market research agency BDRC Continental, operations group Perspective Research Services and most recently BDRC Asia.
The Group ethos is that each company be staffed by highly experienced researchers with great reputations in their individual fields as well as in the market research industry. Clients of the BDRC
Group value the consultative approach and ability to understand and add value to clients’ businesses – what we call ‘providing intelligence’. BDRC Continental has developed proprietary techniques including Tracktion, Grapevine, Service Intensity, the Business Opinion Omnibus, SME Finance Monitor and ZMET Visionary Thinking. Perspective Research Services brings expertise in all aspects of data collection across the globe - business and consumer; qualitative and quantitative; telephone, face-to-face and online – and offers a range of tools for data handling, analysis and reporting. BDRC
Asia, Singapore’s newest full service agency specialising in B2B, financial, and travel and tourism research and business consulting opened in October 2011. BDRC Asia offers both a CATI facility and a viewing studio housed in its offices.
