Cris Tarrant, CEO of the BDRC Group, and Piers Lee, Senior Consultant at BDRC Asia, will both be presenting at Global Market Research's Bangkok Event on 24th February 2012. Cris's paper, 'Optimizing the Customer Experience by Using Longitudinal Research Panels', explores BDRC Continental's experience of helping service organisations sharpen their customer experience.  Also included is a series of powerful case studies from some of the UK's largest financial services businesses.

Piers will be on a panel with Sukit Tanskul (Thailand) and Ricky Xie (China) discussing how to re-energise and expand your business through innovative new product development techniques.

For more information, contact Cris Tarrant or Piers Lee.