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BDRC Continental

BDRC Group launches in China

11th February 2013: BDRC Group, which in the UK includes BDRC Continental, Perspective Research Services and ESA Retail, today announced the opening of BDRC China. With existing operations in Singapore and Sydney, this will be the Group’s third office in the Asia Pacific region (www.bdrc-china.com)

Based in Beijing, BDRC China will be led by Siew Wong who has more than 12 years’ experience of B2B business consultancy, most recently as Deputy General Manager of the Beijing office of B2B International. He has worked with corporations in industries including financial services, hospitality, telecoms, manufacturing and pharmaceuticals.

BDRC China will enable the Group to maximize the opportunity presented by the country’s growing economy. There are immediate plans to introduce some of its existing consultancy offerings, including the award-winning product suite developed for the global hotel and hospitality industry. As well as for major hotel chains, adding China to the Group’s Asia Pacific coverage will enable the team to manage pan-Asian projects for the company’s other specialist areas including its Media and Financial and Business practices.

Siew says “I first worked with the BDRC Group over ten years ago, and I am delighted to be joining the family. This is an exciting time in the Chinese market - and for me personally - and I look forward to the opportunities ahead as we enter the year of the Snake.”

Dr Cris Tarrant CEO of the BDRC Group said “BDRC China represents another important development for the Group, giving us direct access to a huge and vibrant marketplace. Our experience of working there so far has shown there is considerable demand for the business consultancy we offer, from both local and international companies. With our Singapore office’s sales exceeding S$1m in its first year we are equally confident about the prospects for Beijing. Siew has unrivalled knowledge of the Chinese market and working closely with Piers Lee, MD in Singapore, I am confident they represent a formidable team for us in Asia.”


For press enquiries please contact: Lucy Green, Greenfields Communications

lgreen@greenfieldscommunications.com Tel: +44 (0)7817 698366

Siew Wong, BDRC China siew.wong@bdrc-china.com

About BDRC Group

The BDRC Group comprises leading specialist market research agency BDRC Continental, operations group Perspective Research Services, retail insight specialist ESA Retail and most recently BDRC Asia and BDRC Jones Donald in Sydney.

The Group ethos is that each company be staffed by highly experienced researchers with great reputations in their individual fields as well as in the market research industry. Clients of the BDRC Group value the consultative approach and ability to understand and add value to clients’ businesses – what we call ‘providing intelligence’. BDRC Continental has developed proprietary techniques including Tracktion, Grapevine, Service Intensity, the Business Opinion Omnibus, SME Finance Monitor and ZMET Visionary Thinking. Perspective Research Services brings expertise in all aspects of data collection across the globe - business and consumer; qualitative and quantitative; telephone, face-to-face and online – and offers a range of tools for data handling, analysis and reporting.