Fast, affordable access to the opinions of decision makers
The Business Opinion Omnibus is a monthly telephone survey interviewing 500 senior financial decision makers.
Whether you have just one or a series of questions to ask, thanks to the omnibus you can get answers within 3 days of interviewing completing.
Regular users of the Business Opinion Omnibus include PR agencies, high street banks, telecoms providers, public sector organisations and more. Here are just a few examples of how they have benefited:
- Lloyds Banking Group gauges expectations of trading prospects and economic trends on a monthly basis. Results are documented in the Lloyds Business Barometer publication and within press releases that generate valuable coverage in the broadsheets and financial media. Read the latest Business Barometer report.
- A PR agency achieved widespread specialist media coverage for its client, using data from the Business Opinion Omnibus to demonstrate the impact of cash flow concerns and seasonality on UK SMEs.
- A leading search engine evaluated perceptions of its flagship advertising proposition to refine the offering and identify new commercial opportunities.
- R3 (Association of Business Recovery Professionals) have produced a Business Distress Index - running monthly surveys via the Business Opinion Omnibus. Read their latest stories here:
UK business distress staying near record lows
One-in-five businesses would struggle with interest rate rises
Economic recovery comes with cash flow woes for some
Contact us or view our prospectus for more information.