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Business Opinion Omnibus


Fast, affordable access to the opinions of decision makers

The Business Opinion Omnibus is a monthly telephone survey interviewing 500 senior financial decision makers.

Whether you have just one or a series of questions to ask, thanks to the omnibus you can get answers within 3 days of interviewing completing.

Success stories

Regular users of the Business Opinion Omnibus include PR agencies, high street banks, telecoms providers, public sector organisations and more. Here are just a few examples of how they have benefited:

  • Lloyds Banking Group gauges expectations of trading prospects and economic trends on a monthly basis. Results are documented in the Lloyds Business Barometer publication and within press releases that generate valuable coverage in the broadsheets and financial media.  Read the latest Business Barometer report.

  • HMRC tracked employer awareness of new PAYE procedures at regular intervals over 2 years to maximise the saliency and effectiveness of its communications and marketing campaigns.


  • A PR agency achieved widespread specialist media coverage for its client, using data from the Business Opinion Omnibus to demonstrate the impact of cash flow concerns and seasonality on UK SMEs.

  • A leading search engine evaluated perceptions of its flagship advertising proposition to refine the offering and identify new commercial opportunities.

  • Now Pensions used the omnibus to gauge the intentions of small businesses following the introduction of auto enrolment. Their story generated from the omnibus findings gleaned a good range of coverage in online news, blogs and radio - achieving tangible PR value.


  • R3 (Association of Business Recovery Professionals) have produced a Business Distress Index - running monthly surveys via the Business Opinion Omnibus. Read their latest stories here:
UK business distress staying near record lows

One-in-five businesses would struggle with interest rate rises


Contact us or view our prospectus for more information.

More info

Email us
0207 400 1007
View our 
prospectus.

Business Horizons Infographics

Our latest infographics are based on:
Flexible Working
& Work & Holidays
Business Horizons flexible working infographic
Business Horizons Holidays infographic

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