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Business Opinion Omnibus

The BDRC Continental Business Opinion Omnibus gives you fast, affordable access to the opinions of leading financial decision makers.          

We uncover the intelligence your business needs. Our large and well-established Business Opinion Omnibus engages with senior business people every month, meaning you have access to the answers you need, when you need them.

What do you need to know about UK businesses?

Whether you need a simple 'Yes' or 'No' to test your concept, want to segment your target market, or pose a set of questions to build a bigger picture, benefits of employing the Business Opinion Omnibus include:

  • informing business decisions

  • supporting product launches

  • generating PR leads

  • helping develop an understanding of the wider market

  • monitoring awareness during an advertising campaign

  • to test qualitative research findings

 

We regularly use the Business Opinion Omnibus to place our own topical questions, and are able to advise you on optimal question design to help deliver your research objectives.

Read more on the Business Opinion Omnibus, or for more information contact Vicky Whiting. 

 

The Business Opinion Omnibus is a monthly survey (see timetable) interviewing 500 senior financial decision makers during each wave.

We speak directly to the financial decision makers; in smaller businesses we interview the owner or Managing Director, in larger businesses we speak to the Financial Director or Controller. Each wave of research is conducted with a fresh sample, structured and weighted by size, region and sector. The profile is maintained for reliable, month-on-month comparisons.

The Business Opinion Omnibus is priced per question, and starts at just £450 + VAT for a Yes/No question asked in a single wave. View our rates for further pricing details. 

At BDRC Continental we have been tracking business confidence levels since the Business Opinion Omnibus was established in 1993. Data collected has demonstrated that businesses are typically more confident about their own prospects than they are about that of the wider economy. To see the latest confidence trends, have a look at the SME Tracker tab.  

The BDRC Continental Business Opinion Omnibus has been tracking the economic optimism of SMEs since 1998. Data collected has demonstrated that although SMEs' trading prospects continue to rise, optimism in the general economy has reached a plateau.

The latest results show that SMEs' perception of the economy has fallen once more, with the gap between SMEs' optimism in the economy and how they viewed their own trading prospects increasing further. 

Read the latest - Economic optimism reporting lowest figures since 2009

Return to this page for regular updates throughout 2012.

Each month, the BDRC Continental Business Opinion Omnibus interviews 500 senior financial decision makers.

Fieldwork commences the first full week of the month and data tables are available after just two weeks. 

  Month

 Submit questions

 Fieldwork commences

 Tables available

 Jan 2012

4 Jan

9 Jan

23 Jan

 Feb 2012 

1 Feb

6 Feb

20 Feb

 March 2012

29 Feb

5 March

19 March

 

View a printable copy of the timetable.

Every month we interview over 500 UK senior fiancial decision makers.

Quotas are set by size, region and sector. Data is weighted to the profile of all UK businesses with a turnover above £50,000.

Recent changes to the design of the Business Opinion Omnibus

The BDRC Continental Business Opinion Omnibus was relaunched in Summer 2011. It now provides even more robust sub-sample analysis - at a lower cost and faster turnaround time. Every month, the Business Opinion Omnibus delivers:   

Size of Business

Quota

1 employee (sole trader)

50

2-5 employees

75

6-10 employees

75

11-50 employees

150

51-250 employees

100

251+ employees

50

TOTAL

500

 

  • We have combined our previous Small Business and Mid-Corp surveys to create one, comprehensive survey

  • We over-sample the bigger businesses to ensure the opinions of the larger UK players are included

  • We have created a lower cost SME cut (1-250 employees) comprising 450 interviews

  • Boosters are now available, including 300 interviews with £1m+ businesses and sole traders with an annual turnover of less than £50,000

  • Northern Ireland businesses are now included

The Business Opinion Omnibus is priced per question.  Costs will vary according to the length and number of questions you wish to place, and which particular sector of the business market you are interested in.

Our rates start at £500 for a yes/no question placed on the SME cut (450 interviews) and £600 for a yes/no placed on the Full Omnibus (500 interviews).

Closed read outs start at £750 and rise to £1,200 where open-ended probing is required (including coding).

The most expensive question type is a battery of statements, such as attitudinals.  For a question that tests up to 6 statements, the cost varies from £1,250 on the SME cut to £1,500 on the Full Business Opinion Omnibus.

Discounts are available for sub-samples or questions that are asked to less than 75% of the overall sample. A 5% discount is offered for repeat questions.