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In-store Analytics

Our retail analytics arm is the leading provider of in-store services in the UK and Ireland. 

Together, we help clients understand and improve customer demand in their retail environments. We do this by managing audits and surveys focused on price, promotions, range, space, availability, compliance, customer feedback, customer preference and mystery shopping. And we add value to your projects through advanced analysis and a consultancy-style approach that translates the data into meaningful market intelligence.

We cover:

  • In-store environment – the price, promotions, range, display, availability of products across the estate and benchmarked against competitors to identify opportunity areas

  • Customer experience – obtaining customer satisfaction levels and drivers, identifying how to improve satisfaction, the financial return from the investment and monitoring operational excellence to ensure standards are focussed and maintained


For more information contact info@esa.co.uk or visit ESA’s website. ESA is a subsidiary of the BDRC Group and has been driving operational excellence for clients over more than 30 years.

Industry Expertise

Retail & In-store Analytics


Network of 10,500 auditors, interviewers and mystery shoppers across whole of UK and Ireland. 

In Field Technology

State of the art in-field handheld terminals enable validation at point of collection, menu driven and open ended information collection, and instant upload of results.


Best in class integrated systems, from fieldwork to data entry through to online reporting.


More than 99% correct first time information.