Prestigious MRS award for Financial Services Research with Tracktion methodology
Tracktion, our unique customer experience methodology, won the annual Market Research Society Award in the Financial Services category. The accolade was awarded to the research consultancy at a dinner held at the Lancaster Hotel on 12th December.
Since its creation in 2007, Tracktion has been enabling clients to improve customer experience, satisfaction levels, advocacy rates and other key measures. Unlike traditional post-event satisfaction surveys, Tracktion respondents are interviewed at regular intervals, delivering clients up-to-date reporting of the customer experience. It is the only methodology of its kind that offers insight at every stage of a customer’s journey with an organisation.
Tracktion’s success in this category reflects BDRC Continental’s commitment to research innovation, with entries being judged on the methodology’s ability to respond to the unique challenges of the Financial Services industry, in addition to how well it demonstrates a new and customised approach. The judges applauded the consultancy’s work on the methodology and for successfully enabling clients to transform their customers’ experience when purchasing new products.
Mark Long, Director for BDRC Continental who accepted the award, comments: “I am thrilled that the MRS has recognised Tracktion’s achievements in delivering clients a uniquely granular degree of insight. Winning this prestigious award is testament to the excellent work we have carried out with our clients, and I would particularly like to thank Barclays, HSBC / First Direct, Lloyds Banking Group and Platform for their commitment to the methodology and their kind support of our application.”
For more information, read the winning paper - Transforming customer experience in the UK mortgage market or watch the video of Mark Long and Nicola Cormack picking up the award.