We specialise in using complex statistical techniques so that our clients gain maximum value from their data.
Working across all our research divisions, we provide an added value service by interrogating research data. We use techniques ranging from key driver analysis to econometric modelling, so we can translate quantitative data into findings that give real insight into customer behaviour and trends. The results can be used to drive business decisions on both an operational and strategic level.
Advanced Analytics is typically used to quantify customer perceptions and feelings and translate these into strategies that will drive growth. The team’s expertise can be applied to a wide range of scenarios such as understanding pricing, developing products and services which create the optimum balance between different attributes such as product features and price and segmenting customer bases to identify the most profitable customer types.
To find out what else we can do to help your organisation grow, please contact Ruth Watts (020 7400 0379).
BDRC Continental specialises in a number of advanced analytical techniques including: